News

Heavy Putter™ Notches First TOUR Win

Troy Matteson Has Stellar Putting Week With Heavy Putter™ at Virginia Beach Ope

(SOUTH SALEM, New York) - The new Heavy Putter™ - weighing 90 percent more than standard putters - recorded its first professional win as Troy Matteson used the Heavy Putter™ A-1 center-shaft blade model en route to a two-stroke victory at the Nationwide TOUR's Virginia Beach Open that concluded yesterday.
Matteson ranked second in "putts per greens in regulation" and 18th in "putts per round" for the tournament.

It was the first victory for the 25-year-old Matteson in just his second year on the Nationwide TOUR. He had been getting closer to winning since switching to Heavy Putter™ and finishing second at the Gila River Golf Classic late last year. Matteson made four consecutive cuts to open the 2005 season, and finished tied for fifth and tied for ninth in his previous two starts.

"Troy Matteson's success validates why golfers of all abilities are switching to the Heavy Putter," says Stephen Boccieri, inventor of the Heavy Putter™ and a golf-equipment veteran who previously worked in shaft profiling with PGA TOUR players. "We spent years studying the relationship between putters and physics, and golfers thanking Heavy Putter™ for our better line of putters leading fewer putts per round."

The Heavy Putter™ has been the industry's buzz since it launched in late January at the PGA Merchandise Show. The standard Heavy Putter™ weighs a total of 885 grams (roughly two pounds) - the heaviest among U.S.G.A-conforming putters - whereas conventional putters average 490 grams (roughly one pound). A heavy-mass putter head and an unprecedented Weight Management System, consisting of a heavy upper-shaft insert and interchangeable tip weights, create a balance point 75 percent higher than conventional putters.

The Heavy Putter™ received critical acclaim for its innovation from representatives of Sports Illustrated, USA Today, U.S. News & World Report, Robb Report, Popular Science, The Golf Channel, all major, national golf magazines, regional golf media and Top 25 daily newspapers. In addition to the Nationwide TOUR, the Heavy Putter™ has achieved immediate acceptance on the PGA and Champions circuits.

Heavy Putter™ models include:
A3 - blade-style head with a heel mounted, double-bend shaft configuration
B1 - mallet-style head with a center-mounted shaft
B3 - mallet-style head with a heel-mounted, double-bend shaft
Various standard, mid- and long-putter lengths are available for men and women in both right- and left-handed models. MSRP is from $259. Contact: 888-PUTTER4, info@heavyputter.com, www.heavyputter.com.
Three additional models are planned for production later this year.
The Heavy Putter™ represents a radical step in putter concept, design and technology, and is touted by professional golfers, industry executives and media as the first new putter in decades that can revolutionize golf. They liken it to the paradigm shift that occurred with the advent of electric golf carts, metal woods, the Prince tennis racket and parabolic skis - innovations that changed how a sport is played.

More About The Heavy Putter
Heavy Putter, L.L.C., based in South Salem, NY, incorporates the highest-quality, advanced-design principles in all putters:

Made with 303 Stainless Steel, a very soft metal that creates a soft putting feel

Perimeter heel-to-toe weighting - creating a high Moment of Inertia, a scientific trend popular in today's putter designs - resists twisting, producing straighter, more accurate putts that reach the hole.

Face-balanced heads allow the putter head to naturally find its center (square its face) at impact.

The diamond-cut face pattern optimizes the golf ball's roll and imparts a soft feel directly following impact

The "Surround Sight" semi-circle alignment aid - exclusive to the Heavy Putter™ - located directly behind the face, promotes consistency on center hits. This results in a tighter deviation of impact on the sweet spot versus a traditional putter with a line or dot alignment mark.

The unique channel formed between the heel and toe weights on both blade and mallet putters promote a visual track to the target.

Craig Better / Rich Katz
Buffalo Communications
201.222.9925
cbetter@billycaspergolf.com