News

New Heavy Putter™ Surpasses Leading-Brand Putters in Scientific Test at Hank Haney Ra

(SOUTH SALEM, New York) - The new Heavy Putter™ - weighing 90 percent more than standard putters - showed superior control of distance, velocity and direction over other putter brands in a recent, independent test conducted on the Super SAM Putting Analysis machine at the Hank Haney Ranch in Plano, Texas.

The scientific conclusions, according to Marius Filmalter, noted authority on the motion of the golf swing and developer of Super SAM:

• Distance and Speed: The Heavy Putter™ needs less acceleration to produce the same velocity, so golfers use less dynamic energy, which leads to a smoother pendulum stroke.

• Direction: The face angle and alignment of the Heavy Putter's head remained squarer through impact, and the Heavy Putter™ creates a more consistent path, so putts stay closer to their intended target lines.

• Advantages in distance, speed and direction greatly reduced and eliminated golfers' "yips" when using the Heavy Putter.

Seventy-two golfers of varying abilities putted five balls each with both the Heavy Putter™ and leading-brand conventional putters. The Super SAM device recorded variables of maximum acceleration and velocity during the stroke, and the correct amount of acceleration directly after impact - at different ranges from the hole. Next, Filmalter employed statistical analysis software to test accuracy and consistency, comparing the mean versus optimal value of the variables.

"The Super SAM results scientifically validate why golfers are switching to the Heavy Putter," says Stephen Boccieri, inventor of the Heavy Putter™ and a golf-equipment veteran who previously worked in shaft profiling with PGA TOUR players. "We spent years studying the relationship between putters and physics, and, thanks to fewer putts per round, golfers are swearing by our better performing line of putters."

The popularity of the Heavy Putter™ is extremely high following its launch at the PGA Merchandise Show in Orlando, Florida two weeks ago. The Heavy Putter™ received attention for its innovation from representatives of Sports Illustrated, USA Today, U.S. News & World Report, Robb Report, Popular Science, The Golf Channel, all major, national golf magazines, regional golf media and Top 25 daily newspapers. In addition, the Heavy Putter™ has achieved immediate acceptance on the PGA, Champions and Nationwide Tours.

The standard Heavy Putter™ total weight of 885 grams (roughly two pounds) - the heaviest among U.S.G.A-conforming putters - whereas conventional putters average 490 grams (roughly one pound). A heavy-mass putter head and an unprecedented Weight Management SystemTM, consisting of a heavy upper-shaft insert and interchangeable tip weights, create a balance point 75 percent higher than conventional putters. The three Heavy Putter™ models introduced:

A3 - blade-style head with a heel mounted, double-bend shaft configuration

B1 - mallet-style head with a center-mounted shaft

B3 - mallet-style head with a heel-mounted, double-bend shaft

Various standard, mid- and long-putter lengths are available for men and women in both right- and left-handed models. MSRP is from $259. Contact: 888-PUTTER4, info@heavyputter.com, www.heavyputter.com. Three additional models are planned for production later this year.

The Heavy Putter™ represents a radical step in putter concept, design and technology, and is touted by professional golfers, industry executives and media as the first new putter in decades that can revolutionize golf. They liken it to the paradigm shift that occurred with the advent of electric golf carts, metal woods, the Prince tennis racket and parabolic skis - innovations that changed how a sport is played.

More About The Heavy Putter
Heavy Putter, L.L.C., based in South Salem, NY, incorporates the highest-quality, advanced-design principles in all putters:

Made with 303 Stainless Steel, a very soft metal that creates a soft putting feel

Perimeter heel-to-toe weighting - creating a high Moment of Inertia, a scientific trend popular in today's putter designs - resists twisting, producing straighter, more accurate putts that reach the hole.

Face-balanced heads allow the putter head to naturally find its center (square its face) at impact.

The diamond-cut face pattern optimizes the golf ball's roll and imparts a soft feel directly following impact

The "Surround Sight" semi-circle alignment aid - exclusive to the Heavy Putter™ - located directly behind the face, promotes consistency on center hits. This results in a tighter deviation of impact on the sweet spot versus a traditional putter with a line or dot alignment mark.

The unique channel formed between the heel and toe weights on both blade and mallet putters promote a visual track to the target.

Craig Better / Rich Katz
Buffalo Communications
201.222.9925
cbetter@billycaspergolf.com