News

Boccieri Golf Expands Sales Staff for the Heavy Putter

(RIDGEFIELD, CT) - Boccieri Golf - maker of the popular Heavy Putter - today announced Andrew Crum has been promoted to National Sales Director, and Tom Waniewski and Ken Bauco have been named Regional Sales Directors
The appointments bolster Boccieri Golf fulfilling the growing demand for the Heavy Putter among on- and off-course retailers. Crum was elevated from Regional Sales Director while Waniewski comes from a similar role in the banking industry and Bauco was co-founder and managing director of a technology-marketing concern.

Further testament to the large sales volume of the Heavy Putter, Boccieri Golf recently established a Corporate & Events Division to work closely with organizers of golf events and tournaments, charity fundraisers and corporate incentive programs for Heavy Putters to be utilized as unique and valuable promotional gifts, prizes and awards.

"We're committing substantial resources to bulk up on staff to handle the countless first-time requests and re-orders we receive daily for the Heavy Putter," says Stephen Boccieri, President and CEO of Boccieri Golf. "And we're working overtime, superbly ensuring customers get the exact putters they order - and on time."

Since Boccieri Golf's dramatic launch in January 2005, the Heavy Putter Original and Matte Series have achieved worldwide acclaim. Golfers pronounce the Heavy Putter is the first putter innovation in decades that's changing how the sport is played - much like the paradigm shifts that occurred with the advent of metal woods, oversized tennis rackets and parabolic skis.

The Heavy Putter's radical shift in putter concept, design and revolutionary technology automatically works with the physiology of golfers' bodies to cure putting ills by virtually ensuring proper, stable, and consistent pendulum strokes for instant, significantly improved results.

An unprecedented counter-balance theory of a heavier mass head mass and heavier grip causes greater stability in the putting stroke and tightens the end-over-end roll of the golf ball. In addition to 450- to 550-gram head mass (conventional putter heads are roughly 330 to 350 grams), a unique Weight Management System (WMS) - a 250-gram weight installed in the grip end of the putter - produces a balance point 75 percent higher than conventional putters.

The Heavy Putter triggers golfers' bodies to instinctively activate their larger, more stable muscles during the putting stoke. This prevents wrist breakdown and creates greater stability and consistency throughout the stroke. The Heavy Putter comes with adjustable tip weights for golfers to fine tune the balance point of their putters to match their unique release characteristics.
The combination of the heavier mass head, the WMS and the adjustable tip weights permits golfers to have a more consistent swing path, uniform pace and precise distance and directional control.
Boccieri Golf recently unveiled its new Heavy Putter Matte Series putters. Featuring the same, revolutionary weighting technology as the original Heavy Putter, the new Matte Series head is finished in sleek, dark gray and is combined with a satin colored shaft and Winn mid-size grip.
In addition to the difference in appearance, the Heavy Putter Matte Series carries a lower price than the Heavy Putter Original Series. This is due to the Heavy Putter's dramatic rise in popularity, resulting in production efficiencies and cost savings passed along to retailers and consumers. The new Matte Series is $199, including the adjustable tip-weight kit, and available models include:

A1-M - blade-style head with a center-mounted shaft
A2-M - blade-style head with a heel-mounted, full-offset plumber's neck hosel
A3-M - blade-style head with a heel-mounted, double-bend shaft
B1-M - mallet-style head with a center-mounted shaft
B2-M - mallet-style head with a heel-mounted, full-offset plumber's neck hosel
B3-M - mallet-style head with a heel-mounted, double-bend shaft

The Heavy Putter Original Series, with a shinier finish, is available in the same models.
Various standard, mid and long-putter lengths are available for men and women, some in both right- and left-handed models.

More About the Heavy Putter by Boccieri Golf
In addition to its revolutionary and scientific weight theory, the Heavy Putter boasts the highest-quality, advanced-design principles in putters:

CNC milled from 303 Stainless Steel (304 in Matte Series), a very soft metal that creates a soft putting feel

Perimeter heel-to-toe weighting, creating a high Moment of Inertia (resistance to twisting) for better distance control, and straighter and more accurate putts

Face-balanced heads that make it easier to square the putter head at impact

Diamond-cut, patterned faces that optimize the golf ball's roll and impart a soft feel at impact

"Surround Sight" semi-circle alignment aids - exclusive to the Heavy Putter - located behind the face promote on-center hits and a tighter deviation of sweet spot impact versus lines or dots

The celebrated roster of Heavy Putter endorsers includes PGA TOUR player Troy Matteson, Champions TOUR player and The Golf Channel analyst Mark Lye, renowned instructors Eddie Merrins and Mitchell Spearman, LPGA TOUR Hall of Fame member Carol Mann and budding Futures Tour star Tina Miller.

Contact: 888.PUTTER.4, info@heavyputter.com, www.heavyputter.com, www.boccierigolf.com.

Rich Katz
Buffalo Communications
703.891.3319
rkatz@billycaspergolf.com