News

Heavy Putter™ Changes Corporate Name to Boccieri Golf™

New Branding Allows for Future Innovations by Inventor Stephen Boccie

(RIDGEFIELD, Connecticut) - Heavy Putter, LLC - maker of the Tour-proven Heavy Putter, featuring a revolutionary weighting system that automatically improves the consistency of the putting stroke and reduces putts per round - today announces it has changed its name to Boccieri Golf, LLC to better reflect its potential for future innovations.

Boccieri (pronounced "bo-CHERRY") is the surname of Heavy Putter inventor, founder and President/CEO Stephen Boccieri, a former design engineer, master club builder and highly accomplished golfer since childhood.

The unprecedented success of the one-year-old Heavy Putter, combined with Boccieri's penchant for novel and truly beneficial golf-design concepts, inspired the name change that will lend itself to a broader scope of potential products.

"Above all else, we are committed to helping golfers reduce their scores and increase their enjoyment of the game," says Boccieri. "My other ideas offer as much automatic game improvement as the Heavy Putter, and now we have the ability to market these potential products under a unified brand name."

The ground-breaking Heavy Putter is actually not Boccieri's first golf innovation. He first channeled his engineering expertise into creating a profiling system that mitigated the flex and torque disparities between golf shafts. This attracted the attention of PGA TOUR players who praised Boccieri for helping increase their consistency.

In transferring the idea of consistency to putting, Boccieri again took a unique approach. Unlike other designers, who focused only on improving the putter head, Boccieri created the Heavy Putter, which improves the putting stroke itself.

The Heavy Putter's patented weighting technology makes it the only putter that automatically improves the consistency of the putting stroke to reduce the number of putts-per-round.

Because of its heavier, overall weight, the body instinctively activates its larger, more stable muscles to perform the putting stroke, promoting a consistent, pendulum stroke.

In addition, the Heavy Putter has a patented Weight Management System (WMS™), a 250-gram weight in the grip section, which raises the balance point 75 percent higher than conventional putters, preventing wrist-breakdown and creating greater stability and consistency during the putting stroke. Despite the added weight in the handle, the higher balance point actually makes the Heavy Putter feel lighter during the stroke.

Using the adjustable tip weights, you can fine tune your balance point for an optimal release through impact.

Combined, these features result in a correct, consistent swing path, uniform pace, and precise distance and directional control.


More About the Heavy Putter by Boccieri Golf
The Heavy Putter has been the golf industry's buzz since it launched its revolutionary putters at the 2005 PGA Merchandise Show and has gained attention from Sports Illustrated, USA Today, U.S. News & World Report, Robb Report, Popular Science, The Golf Channel, all national and regional golf media, and Top-25 daily newspapers. The Heavy Putter has also achieved immediate acceptance on the PGA, Nationwide and Champions Tours.

After switching to a Heavy Putter in 2004, Troy Matteson catapulted from 110th to 8th in putting on the Nationwide TOUR and finished the 2005 season as its No.1 player, breaking the single-season earnings record in the process and earning a 2006 PGA TOUR card.

The Heavy Putter represents a radical shift in putter concept, design and technology, and is touted by professional golfers, industry executives and media as the first new putter in decades that can revolutionize golf because its weighting system improves the consistency of the putting stroke automatically. They liken it to the paradigm shift that occurred with the advent of electric golf carts, metal woods, graphite tennis rackets and parabolic skis - innovations that changed how a sport is played.

Boccieri Golf recently unveiled its new Heavy Putter Matte Series at the 2006 PGA Merchandise Show in Orlando, Fla. Featuring the same, revolutionary weighting technology as the original Heavy Putter, the new Matte Series head is finished in sleek, dark gray and is combined with a satin chrome shaft and midsize grip.

Due to the Heavy Putter's dramatic rise in popularity, cost-saving production efficiencies were realized and passed along to retailers and consumers. The MSRP of the new Matte Series putters is $229, including the adjustable tip-weight kit. A blade model (Matte Series A-3) and mallet model (Matte Series B-3), both with heel-mounted, double-bend shafts, will be the first introduced, available to consumers in April.

In addition to the innovative Weight Management System, Heavy Putters incorporate the highest-quality, advanced-design principles in putters:

CNC milled from 303 Stainless Steel (304 in Matte Series), a very soft metal that creates a soft putting feel

Perimeter heel-to-toe weighting, creating a high Moment of Inertia (resistance to twisting) for better distance control, and straighter and more accurate putts

Face-balanced heads that make it easier to square the putter head at impact

Diamond-cut, patterned faces that optimize the golf ball's roll and impart a soft feel at impact

"Surround Sight" semi-circle alignment aids - exclusive to the Heavy Putter - located behind the face promote on-center hits and a tighter deviation of sweet spot impact versus lines or dots

Heavy Putter Original Series models include:
A1 - blade-style head with a center-mounted shaft
A2 - blade-style head with a heel-mounted, full-offset plumber's neck hosel
A3 - blade-style head with a heel-mounted, double-bend shaft
B1 - mallet-style head with a center-mounted shaft
B2 - mallet-style head with a heel-mounted, full-offset plumber's neck hosel
B3 - mallet-style head with a heel-mounted, double-bend shaft

Heavy Putter Matte Series models include:
A3 - blade-style head with a heel-mounted, double-bend shaft
B3 - mallet-style head with a heel-mounted, double-bend shaft

Various standard, mid and long-putter lengths are available for men and women in both right- and left-handed models.

Contact: 888-PUTTER-4, info@heavyputter.com, www.heavyputter.com.

Craig Better / Rich Katz
Buffalo Communications
201.222.9925
cbetter@billycaspergolf.com