News

Heavy Putter Introduces New ‘Matte Series' at PGA Merchandise Show

Builds on Golfers' Success with Original, Advanced-Technology Models

(RIDGEFIELD, Connecticut) - Heavy Putter - maker of TOUR-proven putters with a revolutionary weighting system that automatically improves the putting stroke and reduces putts per round - will introduce its new Matte Series putters at the PGA Merchandise Show (booth 3507), January 26-29, 2006 at the Orange County Convention Center in Orlando, Fla.

The new Heavy Putter Matte Series boasts the company's original, patented weighting technology that helped Troy Matteson catapult from 110th to 8th in putting and a No.1 ranking on the 2005 Nationwide TOUR, earning him a 2006 PGA Tour card.

Due to the Heavy Putter's dramatic rise in popularity since being introduced a year ago, cost-saving production efficiencies have been realized and passed along to retailers and consumers. The MSRP of the new Matte Series is $229, including an adjustable tip-weight kit. A blade model (Matte Series A-3) and mallet model (Matte Series B-3), with a heel-mounted, double-bend shaft, will be the first introduced, available to consumers in April.

The new Matte Series head is finished in a dark gray and is combined with a satin finished shaft and custom grip.

"We are excited that golfers are swearing by Heavy Putter's advanced technology due to their better scores," says Stephen Boccieri, inventor, founder and president of Heavy Putter. "Now, with the Matte Series, it's easier than ever for golfers to simply pick up a Heavy Putter and improve their scores."

Given the overall weight of the Heavy Putter, the body instinctively knows to activate its larger more stable muscles to perform the putting stroke, resulting in a more consistent path for precise direction and improved distance control.

An additional, 250-gram Weight Management System (WMS) hidden in the grip section raises the Heavy Putter's balance point 75 percent further up the shaft than conventional putters, which makes the center of balance of the golfer and the putter closer together. Narrowing the distance between the center of balance of the golfer and the putter increases the putter's stability throughout the stroke.

The adjustable tip weights allow individuals to fine tune the balance point for an optimal and consistent release through impact. The perimeter weighting and increased mass in the head prevents the putter from twisting on off-center hits, making the Heavy Putter one of the most forgiving putters in the world.

More About Heavy Putter
Heavy Putter, LLC, based in Ridgefield, Conn., has been the golf industry's buzz since it launched its revolutionary putters at the 2005 PGA Merchandise Show and has gained attention from Sports Illustrated, USA Today, U.S. News & World Report, Robb Report, Popular Science, The Golf Channel, all national and regional golf media, and Top-25 daily newspapers. The Heavy Putter has also achieved immediate acceptance on the PGA, Nationwide and Champions Tours.

The Heavy Putter represents a radical shift in putter concept, design and technology, and is touted by professional golfers, industry executives and media as the first new putter in decades that can revolutionize golf because its weighting system improves the consistency of the putting stroke automatically. They liken it to the paradigm shift that occurred with the advent of electric golf carts, metal woods, graphite tennis rackets and parabolic skis - innovations that changed how a sport is played.

In addition to the innovative Weight Management System, Heavy Putters incorporate the highest-quality, advanced-design principles in putters:

CNC milled from 304 Stainless Steel, a very soft metal that creates a soft putting feel

Perimeter heel-to-toe weighting, creating a high Moment of Inertia (resistance to twisting) for better distance control, and straighter and more accurate putts

Face-balanced heads that make it easier to square the putter head at impact

Diamond-cut, patterned faces that optimize the golf ball's roll and impart a soft feel at impact

"Surround Sight" semi-circle alignment aids - exclusive to the Heavy Putter - located behind the face promote on-center hits and a tighter deviation of sweet spot impact versus lines or dots

Original Heavy Putter models include:
A1 - blade-style head with a center-mounted shaft
A2 - blade-style head with a heel-mounted, full-offset plumber's neck hosel
A3 - blade-style head with a heel-mounted, double-bend shaft
B1 - mallet-style head with a center-mounted shaft
B2 - mallet-style head with a heel-mounted, full-offset plumber's neck hosel
B3 - mallet-style head with a heel-mounted, double-bend shaft

Various standard, mid and long-putter lengths are available for men and women in both right- and left-handed models.

Contact: 888-PUTTER-4, info@heavyputter.com, www.heavyputter.com.

Craig Better / Rich Katz
Buffalo Communications
201.222.9925
cbetter@billycaspergolf.com