News

Using The Heavy Putter, Adrien Mörk Wins Second European Challenge Tour Event in 2006

Encore to His Record-Breaking 59 in June, Validates Why Golfers Switching to the Heavy Putter Worldwide

(RIDGEFIELD, CT) - After using the popular Heavy Putter to score a record-breaking 59 and win the Tikida Hotels Agadir Moroccan Classic in June, Frenchman Adrien Mörk won the European Challenge Tour's Oki Mahouo Challenge de Espana yesterday in Madrid.
During his final round 10-under-par 62, Mörk needed just 23 putts with the Heavy Putter A3-M model en route to a two-stroke victory.
"I played really well," says the 26-year-old Mörk, who totaled nine birdies and an eagle during the come-from-behind win. "I holed good putts, and indeed the putting was the key for me. I have great rhythm and confidence with the Heavy Putter, and I make long putts consistently. The extra weight forces me to control the pace of my stroke."

"We couldn't be happier for Adrien, and his victory with the Heavy Putter is icing on the cake," says Stephen Boccieri, President and CEO of Boccieri Golf, maker of the Heavy Putter. "Adrien's win furrther demonstrates the competitive advantages of the Heavy Putter have crossed international waters, big-time."

When Mörk carded a 59 in June, after an opening round of 63, the combined 20 under par broke Tiger Woods and the Philippines' Frankie Minoza's record of lowest opening 36-hole score on the European, Challenge and Seniors Tours. It also bested Ernie Els' 36-hole record of 18-under at the Heineken Classic in Melbourne in 2004.

The elusive 59 has never been achieved in European Tour history, and only three times on the U.S. PGA Tour: Al Geiberger (1977 Memphis Classic), Chip Beck (1991 Las Vegas Invitational) and David Duval (1999 Bob Hope Classic).

Prior to Mörk discovering the Heavy Putter and his ensuing winning ways, it was widely known his Achilles Heel was putting.
"Adrien Mörk is not alone," says Boccieri. "The rapid acceptance and high-volume of sales of the Heavy Putter means that amateur golfers, too, are realizing much lower scores and dramatic improvement in putting since switching to the Heavy Putter."

The Heavy Putter burst onto the golf scene in January 2005 and has become the rage ever since, as golfers are realizing instant results from the first time they pick it up. Its unprecedented counter-balance theory of a heavier mass head and the weighted grip causes greater stability in the putting stroke and tightens the end-over-end roll of the golf ball.

The innovative weight technology features an increased head mass (450 to 550 grams compared to conventional putter heads at roughly 330 to 350 grams). Furthermore, the Heavy Putter's unique Weight Management System (WMS), a 250-gram weight installed in the grip end of the putter, produces a balance point 75 percent higher than conventional putters.

With the Heavy Putter, the golfer's body instinctively activates its larger, more stable muscles during the putting stoke. This prevents wrist breakdown and creates greater stability and consistency throughout the stroke. The Heavy Putter comes with adjustable tip weights for the golfer to fine tune the balance point of the putter to match his/her unique release characteristics.

The combination of the heavier mass head, the Weight Management System and the adjustable tip weights permits the golfer to have a more consistent swing path, uniform pace and precise distance and directional control, making the Heavy Putter the first and only putter that automatically improves the consistency of the golfer's stroke.

Boccieri Golf recently unveiled its new Heavy Putter Matte Series putters. Featuring the same, revolutionary weighting technology as the original Heavy Putter, the new Matte Series head is finished in sleek, dark gray and is combined with a satin colored shaft and Winn mid-size grip.

In addition to the difference in appearance, the Heavy Putter Matte Series carries a lower price than the Heavy Putter Original Series. This is due to the Heavy Putter's dramatic rise in popularity, resulting in production efficiencies and cost savings passed along to retailers and consumers. The new Matte Series is $199, including the adjustable tip-weight kit, and available models include:

A1-M - blade-style head with a center-mounted shaft
A2-M - blade-style head with a heel-mounted, full-offset plumber's neck hosel
A3-M - blade-style head with a heel-mounted, double-bend shaft
B1-M - mallet-style head with a center-mounted shaft
B2-M - mallet-style head with a heel-mounted, full-offset plumber's neck hosel
B3-M - mallet-style head with a heel-mounted, double-bend shaft

The Heavy Putter Original Series, with a shinier finish, is available in the same models.
Various standard, mid and long-putter lengths are available for men and women, some in both right- and left-handed models.

More About the Heavy Putter by Boccieri Golf
In addition to its revolutionary and scientific weight theory, the Heavy Putter boasts the highest-quality, advanced-design principles in putters:

CNC milled from 303 Stainless Steel (304 in Matte Series), a very soft metal that creates a soft putting feel

Perimeter heel-to-toe weighting, creating a high Moment of Inertia (resistance to twisting) for better distance control, and straighter and more accurate putts

Face-balanced heads that make it easier to square the putter head at impact

Diamond-cut, patterned faces that optimize the golf ball's roll and impart a soft feel at impact

"Surround Sight" semi-circle alignment aids - exclusive to the Heavy Putter - located behind the face promote on-center hits and a tighter deviation of sweet spot impact versus lines or dots

The celebrated roster of Heavy Putter endorsers also includes Champions TOUR player and The Golf Channel analyst Mark Lye, renowned instructors Eddie Merrins and Mitchell Spearman and LPGA TOUR Hall of Fame member Carol Mann.

Contact: 888.PUTTER.4, info@heavyputter.com, www.heavyputter.com, www.boccierigolf.com.

Rich Katz
Buffalo Communications
703-891-3319
rkatz@billycaspergolf.com