Boccieri Golf Wins ‘Stevie' Award For Magazine Ad
06.21.07(RIDGEFIELD, CT) - Boccieri Golf - maker of the popular Heavy Putter - came out victorious at the 2007 American Business Awards for its outstanding magazine advertisements.
Developed by The Brandloft (South Norwalk, CT) and Boccieri Golf, the Heavy Putter "See Saw" theme creative won Best Magazine Ad and was a finalist in the Ad Campaign category for its "Weigh Better" series. The award - known as a "Stevie" - is recognized as the Oscar of the business world.
The winning ad shows the Heavy Putter weighing down one side of a see saw with putters of other brands lightweight by comparison. This theme is the common thread in four supporting ads which comprise the Weigh Better series. Copy in the ads validates the Heavy Putter's superior counter-balance technology that results in more consistent putting strokes.
The American Business Awards is the only national, all-encompassing program honoring great performances in business. They are presented in over 40 categories and receive more then 2,000 entries from companies of all sizes in virtually every industry.
"When the idea for the ‘Weigh Better' campaign surfaced, we knew we had something special," says Stephen Boccieri, President and CEO of Boccieri Golf. "We worked hard with our creative agency, The Brandloft, and the ads are successful separating the Heavy Putter features, advantages and benefits from the pack."
Introduced in early 2005, the popular Heavy Putter is the first and only putter that automatically improves the consistency of golfers' strokes. Its unprecedented counter-balance theory of a heavier mass head and weighted grip causes greater stroke stability, consistent swing paths, uniform pace, precise distance and directional control, and tightens the end-over-end golf ball roll.
The pioneering weight technology features a 450- to 550-gram head (conventional heads are 330 to 350 grams). The Heavy Putter's unique Weight Management System, a 250-gram weight installed in the grip end, produces a balance point 75 percent higher than conventional putters.
Golfers instinctively activate their larger, more stable muscles, preventing wrist breakdown and creating greater stability and consistency throughout the stroke. Adjustable tip weights fine tune the balance point of the putter to match golfers' unique release characteristics.
The Heavy Putter is widely used on professional golf tours. Less than two months ago, the Heavy Putter was played by the winner of the Nationwide TOUR's Henrico County Open (Glen Allen, VA). Troy Matteson won the PGA TOUR's Fry's.com Open and registered five consecutive Top-10 finishes with the Heavy Putter. Furthermore, Adrien Mork captured two European Challenge Tour events and posted a record-breaking 59, while Josh Habig triumphed at the Canadian Tour's MTS Classic.
The new Heavy Putter Matte Series retails for $199, including the adjustable tip-weight kit. Three blade and three mallet models come in standard, mid and long-putter lengths for men and women with different shaft configurations. Some models are available for left-handed golfers.
Contact: 888.PUTTER.4, firstname.lastname@example.org, www.heavyputter.com, www.boccierigolf.com.
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