News

Heavy Putter Embarks on PUTTLAB Tour ‘07 to Educate Retailers, Golfers Across America

Using Ultra-Sound Technology, SAM Machine Provides Detailed Putting Analysis

(RIDGEFIELD, Connecticut) - Boccieri Golf - maker of the critically-acclaimed Heavy Putter - will conduct its PUTTLAB Tour ‘07 that features Heavy Putter specialists traveling to 500 retail golf stores in 40 states to re-define how putters should be sold and analyze golfers' putting strokes using ultra-sound technology.

The PUTTLAB Tour ‘07 educates retail staffs nationwide about a new technology in town that requires nothing more than getting golfers to try it. With initial assistance from sales associates identifying the Heavy Putter's technical merits, it basically sells itself after only a few practice putts. Stepping into a store's putting corral is a daunting experience for many golfers, with hundreds of putters lined up and confusion over which one to choose. Having well-informed floor staff that directs customers to relatively new products, like the Heavy Putter, and assists them with proper fitting of a putter enhances shopping experiences and often doubles putter sales.

After training retailers, the Heavy Putter traveling specialists turn their attention to customers. During each four- to five-hour event, inconsistencies in participants' putting strokes are depicted by the Science in Motion (SAM) machine, renowned for its technical preciseness. Golfers' strokes using their own putters are then compared to their strokes using the Heavy Putter, and they are provided with detailed feedback and printouts of each putting stroke.

"PUTTLAB Tour ‘07 is one of the most comprehensive, personal putting analysis programs in the history of golf, "says Stephen Boccieri, President and CEO of Boccieri Golf and inventor of the Heavy Putter. "These are not demo days, but educational putting experiences. The SAM machine is putting's version of the launch monitor, a highly-scientific tool that helps golfers get the best out of their putters."

Amateurs using the Heavy Putter aren't the only golfers realizing dramatic enhancements to their games. Troy Matteson switched to the Heavy Putter and won two Nationwide TOUR events and the PGA TOUR's Fry's.com Open, in addition to five, consecutive Top-10 finishes. Adrien Mork won two European Challenge Tour events and shot a round of 59, and Josh Habig won on the Canadian Tour with the Heavy Putter.

Introduced in early 2005, the revolutionary and popular Heavy Putter is the first and only putter that automatically improves the consistency of golfers' strokes. Its unprecedented counter-balance theory of a heavier mass head and weighted grip causes greater stroke stability, consistent swing paths, uniform pace, precise distance and directional control, and tightens the end-over-end golf ball roll.

The innovative weight technology features a 450-550 gram head (conventional heads are 330-350 grams). The Heavy Putter's unique Weight Management System, a 250-gram weight installed in the grip end, produces a balance point 75 percent higher than conventional putters.

Golfers instinctively activate their larger, more stable muscles, preventing wrist breakdown and creating greater stability and consistency throughout the stroke. Adjustable tip weights fine tune the balance point of the putter to match golfers' unique release characteristics.

The new Heavy Putter Matte Series is $199, including the adjustable tip-weight kit. Three blade and three mallet models come in standard, mid and long-putter lengths for men and women with different shaft configurations. Some models are available for left-handed golfers.

Contact: 888.PUTTER.4, info@heavyputter.com, www.heavyputter.com, www.boccierigolf.com.

Rich Katz
Buffalo Communications
703.891.3319
rkatz@billycaspergolf.com