Boccieri Golf Continues Aggressive Growth Path, Extends Partnership with Buffalo Communications
07.09.09(RIDGEFIELD, CT) - Boccieri Golf - maker of the Tour-proven Heavy Putter - has extended its partnership with Buffalo Communications ("Buffalo") as its golf-lifestyle public-relations and marketing-communications agency.
Buffalo will continue to turnkey development and execution of multi-platform promotional campaigns to consistently place Boccieri Golf and its performance-enhancing Heavy Putter models in widespread golf and mainstream consumer media.
"Buffalo Communications yields extensive, positive editorial coverage that contributes to exceptional brand growth and retail sell-through," says Stephen Boccieri, President and CEO of Boccieri Golf. "The Heavy Putter started as a concept in my basement; now many of the world's best players win with the Heavy Putter, and its available in more than 35 markets worldwide."
"We're approaching five years of the Heavy Putter / Buffalo Communications partnership," says Rich Katz, Managing Director of Buffalo Communications, a division of Billy Casper Golf. "Receiving unsolicited praise of the Heavy Putter from golfers realizing dramatic improvements over use of their conventional putters is incredibly rewarding."
With a total weight of 750 grams, the company's new MID-WEIGHT Series is lighter than previous Heavy Putter models yet heavier than traditional offerings. It is available in a five classic designs offered in a rich black "PVD" or silver satin finish, and features Boccieri Golf's innovative system of added weight in the head and grip. This causes the body to engage its larger muscles for a consistent swing path, uniform pace, precise distance and directional control, tightening end-over-end golf ball roll.
Used by John Daly when he finished runner-up at the BMW Italian Open, the MID-WEIGHT Series has been a key component of his return to form. The line was also recently put in play by a top-five finisher at the PGA Tour's St. Jude Classic. Additional successes for the company include wins on the PGA, European, Champions, Asian, Nationwide and Canadian Tours.
MID-WEIGHT Series models include:
CX2 - Classic blade design that is face balanced; plumbers-neck hosel with a full shaft offset.
H1/H3 - Medium-size face balanced mallet; high MOI rating for forgiveness on off-center hits. Features a thin face to improve feel at impact; available in both heel (H3) with a double bend with half shaft offset and center-shafted (H1) models with a striking parabola channel alignment aid with a single long site line.
J2 - Deeper flanged blade offers the forgiveness of a mallet with a sleek top-line; face balanced with a plumbers-neck hosel with a full shaft offset.
K4 - Classic "toe-droop" blade with thin top line; short slant neck hosel with half-shaft offset.
L3 - Traditional small face balanced mallet; heel shafted double-bend half-shaft offset, a unique three-line alignment system, center top line and two lower lines frame the ball, while thin-face design promotes crisper feel at impact, improves MOI.
About the Heavy Putter
Introduced in 2005, the Heavy Putter is carried in all 50 states and more than 35 overseas markets. It is found in many of the finest off-course shops and most prestigious golf courses, country clubs and resorts worldwide.
The Heavy Putter's global popularity stems from its unprecedented counter-balance theory of a heavier mass head and weighted grip. This causes the body to engage its larger, core muscles for greater stroke stability, consistent swing paths, uniform pace and precise distance and directional control, tightening end-over-end golf ball roll.
The Heavy Putter Original, Matte and Deep Face Series models, which spawned a global following, each incorporates the company's pioneering weighting technology, including a 475-gram head (conventional heads are 330 to 350 grams) and a 250-gram weight installed in the grip end, producing a balance point 75 percent higher than conventional putters.
For more information: firstname.lastname@example.org, www.heavyputter.com, www.boccierigolf.com, 888.PUTTER.4.
About Buffalo Communications
Vienna, VA-based Buffalo Communications - a division of golf-course owner/operator Billy Casper Golf - is a publicity, media-relations, marketing-communications and branding firm with clients in golf, lifestyle and fashion; golf hard-goods, retail and industry; and golf resort, destination and real-estate. Buffalo uses its extensive, longstanding and tight network of media contacts to frequently publicize the places, products and services of companies and public agencies. Via Buffalo's creation and implementation of marketing-communications programs, clients' brand awareness, popularity and revenues sharply increase. For more information: www.buffalocommunications.com, 703.761.1444.
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