Boccieri Golf Launches Major Advertising Campaign for New MID-WEIGHT Series
03.10.09Supports Retail Sell-Through with Nationwide Testing That Reveals 7 out of 10 Golfers Prefer This Heavy Putter Line
(RIDGEFIELD, CT) - Boccieri Golf has embarked on a major national advertising campaign supporting retail sell-through of its new Heavy Putter MID-WEIGHT Series by letting consumers know that during recent nationwide testing 7 out of 10 golfers preferred this innovative line over conventionally weighted putters.
Showcasing the features, advantages and benefits of the MID-WEIGHT Series, the ads will appear in several major publications and highly-trafficked websites through the end of 2009, including Golf Digest, GOLF Magazine, Golf World, Sports Illustrated, SI.com, Golf.com and others.
These eye-catching advertisements highlight the extensive consumer testing conducted by Boccieri Golf that showed 7 out of 10 golfers preferred the new MID-WEIGHT over the putter in their bags. With a total weight of 750 grams, the new line is lighter than previous Heavy Putter models yet heavier than traditional offerings.
"Further accelerating already strong sell-through at retail, the new campaign creates a sense of urgency for golfers to try the MID-WEIGHT Series," says Stephen Boccieri, President and CEO of Boccieri Golf. "These revolutionary putters are sure to replace other brands in golfers' bags as the
proven weighting technology automatically improves consistency of the putting stroke."
Available in a five classic designs offered in a rich black "PVD" or silver satin finish, the MID-WEIGHT Series features Boccieri Golf's innovative system of added weight in the head and grip. This causes the body to engage its larger muscles for a consistent swing path, uniform pace, precise distance and directional control, tightening end-over-end golf ball roll.
MID-WEIGHT Series models include:
CX2 - Classic blade design that is face balanced; plumbers-neck hosel with a full shaft offset.
H1/H3 - Medium-size face balanced mallet; high MOI rating for forgiveness on off-center hits. Features a thin face to improve feel at impact; available in both heel (H3) with a double bend with half shaft offset and center-shafted (H1) models with a striking parabola channel alignment aid with a single long site line.
J2 - Deeper flanged blade offers the forgiveness of a mallet with a sleek top-line; face balanced with a plumbers-neck hosel with a full shaft offset.
K4 - Classic "toe-droop" blade with thin top line; short slant neck hosel with half-shaft offset.
L3 - Traditional small face balanced mallet; heel shafted double-bend half-shaft offset, a unique three-line alignment system, center top line and two lower lines frame the ball, while thin-face design promotes crisper feel at impact, improves MOI.
About the Heavy Putter
Heavy Putter is carried in all 50 states and more than 30 overseas markets. It is found in many of the finest off-course shops and most prestigious golf courses, country clubs and resorts worldwide and since its 2005 introduction, has captured victories on the PGA, European, Nationwide, Asian, Canadian and European Challenge Tours.
The Heavy Putter Original, Matte and Deep Face Series models, which spawned a global following, each incorporates the company's pioneering weighting technology, including a 475-gram head (conventional heads are 330 to 350 grams) and a 250-gram weight installed in the grip end, producing a balance point 75 percent higher than conventional putters.
Contact: 888.PUTTER.4, firstname.lastname@example.org, www.heavyputter.com, www.boccierigolf.com.
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