Heavy Putter MID-WEIGHT Series Ad Campaign Generates Tremendous Visitor Response at GOLF.com
04.20.09Click Through Rate 25 Times Greater than Average
(RIDGEFIELD, CT) - Boccieri Golf reports its recently launched advertising campaign featuring the new Heavy Putter MID-WEIGHT Series has generated significant consumer and industry response as witnessed by a click through rate on Golf.com that is 25 times greater than the site average.
The initial success of this campaign, which will run in a variety of national media outlets in coming months, demonstrates the resonance of these eye-catching advertisements. Highlighting extensive consumer testing conducted by Boccieri Golf, the creative points to the fact that 7 out of 10 golfers preferred the new MID-WEIGHT over the putter in their bags.
"Out of the gate, consumer response to the MID-WEIGHT ad campaign has been superb, with initial web traffic spiking almost 25 percent," says Stephen Boccieri, President and CEO of Boccieri Golf. "The superior theory, technology and design of our putters has lead to global acceptance, as evidenced by the '7 out of 10' ad campaign."
"Based on the strength of creative, we expected the ad to be well received, but the numbers we're seeing are beyond our estimates," says Hillary Drezner, Eastern Account Manager of GOLF.com. "It's always great to bring value to our partners and showcase product that really resonates with the core golfers who visit our site."
With a total weight of 750 grams, the MID-WEIGHT Series is lighter than previous Heavy Putter models yet heavier than traditional offerings. Available in a five classic designs offered in a rich black "PVD" or silver satin finish, the line features Boccieri Golf's innovative system of added weight in the head and grip. This causes the body to engage its larger muscles for a consistent swing path, uniform pace, precise distance and directional control, tightening end-over-end golf ball roll.
MID-WEIGHT Series models include:
CX2 - Classic blade design that is face balanced; plumbers-neck hosel with a full shaft offset.
H1/H3 - Medium-size face balanced mallet; high MOI rating for forgiveness on off-center hits. Features a thin face to improve feel at impact; available in both heel (H3) with a double bend with half shaft offset and center-shafted (H1) models with a striking parabola channel alignment aid with a single long site line.
J2 - Deeper flanged blade offers the forgiveness of a mallet with a sleek top-line; face balanced with a plumbers-neck hosel with a full shaft offset.
K4 - Classic "toe-droop" blade with thin top line; short slant neck hosel with half-shaft offset.
L3 - Traditional small face balanced mallet; heel shafted double-bend half-shaft offset, a unique three-line alignment system, center top line and two lower lines frame the ball, while thin-face design promotes crisper feel at impact, improves MOI.
About the Heavy Putter
Heavy Putter is carried in all 50 states and more than 30 overseas markets. It is found in many of the finest off-course shops and most prestigious golf courses, country clubs and resorts worldwide and since its 2005 introduction, has captured victories on the PGA, European, Nationwide, Asian, Canadian and European Challenge Tours.
The Heavy Putter Original, Matte and Deep Face Series models, which spawned a global following, each incorporates the company's pioneering weighting technology, including a 475-gram head (conventional heads are 330 to 350 grams) and a 250-gram weight installed in the grip end, producing a balance point 75 percent higher than conventional putters.
Contact: 888.PUTTER.4, firstname.lastname@example.org, www.heavyputter.com, www.boccierigolf.com.
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