Heavy Putter MID-WEIGHT Series Makes Successful PGA European Tour Debut
03.23.09Brand Usage Increases 250-Percent at Madeira Islands Open
(RIDGEFIELD, CT) - Boccieri Golf announces its new Heavy Putter MID-WEIGHT Series made its successful debut at the PGA European Tour's Madeira Islands Open, with a 250 percent increase in the number of players embracing the brand's superior technology and performance.
Along with those players using the new Heavy Putter line at this competition, 22 other top performers requested MID-WEIGHT Series models in advance of the next tournament. This momentum coincides with rapidly accelerating usage among top professionals worldwide, including winners on the PGA, Asian, Nationwide, Canadian and European Challenge tours.
"Players are taking notice of the new MID-WEIGHT series because the classic designs are similar to their current putter, but they are telling us how much better it feels and performs," says Stephen Boccieri, President and CEO of Boccieri Golf. "That feedback is extremely gratifying as it's exactly in line with our research and testing, and matches what consumers and PGA Tour pros have been saying all season."
With a total weight of 750 grams, the MID-WEIGHT Series is lighter than previous Heavy Putter models yet heavier than traditional putters on the market. Available in five classic designs and offered in a rich black "PVD" or silver satin finish, the MID-WEIGHT Series features Boccieri Golf's innovative system of increased weight in the head and a counterweight in the grip. This causes the body to engage its larger muscles for a more consistent swing path, uniform pace and precise distance and directional control, while eliminating the wristy action caused by low balance points in conventional putters.
MID-WEIGHT Series models include:
CX2 - Classic blade design that is face balanced; plumbers-neck hosel with a full shaft offset.
H1/H3 - Medium-size face balanced mallet; high MOI rating for forgiveness on off-center hits. Features a thin face to improve feel at impact; available in both heel (H3) with a double bend with half shaft offset and center-shafted (H1) models with a striking parabola channel alignment aid with a single long site line.
J2 - Deeper flanged blade offers the forgiveness of a mallet with a sleek top-line; face balanced with a plumbers-neck hosel with a full shaft offset.
K4 - Classic "toe-droop" blade with thin top line; short slant neck hosel with half-shaft offset.
L3 - Traditional small face balanced mallet; heel shafted double-bend half-shaft offset, a unique three-line alignment system, center top line and two lower lines frame the ball, while thin-face design promotes crisper feel at impact, improves MOI.
About the Heavy Putter
Introduced in 2005, the Heavy Putter is carried in all 50 states and more than 30 overseas markets. It is found in many of the finest off-course shops and most prestigious golf courses, country clubs and resorts worldwide.
The Heavy Putter Original, Matte and Deep Face Series models, which spawned a global following, each incorporates the company's pioneering weighting technology, including a 475-gram head (conventional heads are 330 to 350 grams) and a 250-gram weight installed in the grip end, producing a balance point 75 percent higher than conventional putters.
Contact: 888.PUTTER.4, firstname.lastname@example.org, www.heavyputter.com, www.boccierigolf.com.
-- END --