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Boccieri Golf to Showcase New Heavy Wedge and Heavy Putter ‘LITE-WEIGHT' Series at 2010 PGA Merchandise Show (Booth #1433)

(RIDGEFIELD, CT) - Boccieri Golf - maker of the Tour-proven Heavy Putter - announces that it will unveil the much-anticipated Heavy Wedge and its new "LITE-WEIGHT" Series of putters at the 2010 PGA Merchandise Show (Booth #1433) in Orlando, FL, with opportunities to test both products during Demo Day, January 27 at Orange County National Golf Center.

Incorporating the counterweight technology that made the Heavy Putter a household name, the Heavy Wedge is a traditionally designed blade with a satin non-glare finish and CNC milled groves for maximum spin. With a head mass only slightly heavier than a conventional wedge, the added weight (65 grams) is positioned in the butt of the shaft, raising the club's balance point and promoting distance control, tighter shot dispersion, acceleration through impact, smoother tempo and incredible feel on both full swing and greenside shots.

The genesis of the LITE-WEIGHT series stems from PGA Tour player feedback, which conveyed a preference for an option that retained the benefits of the Heavy Putter on a lighter scale. Featuring a total weight of 600 grams, it is offered in four distinct models, each of which is heavier than standard offerings from other leading brands, which weigh approximately 500 grams. When paired with existing Heavy Putter models - including the 750 gram MID-WEIGHT and 900 gram HEAVY-WEIGHT series - the new styles provide a putter for every preference.

"We've traditionally chosen the PGA Show to premier new products, but there's never been more anticipation and excitement than there is for these two new categories," says Stephen Boccieri, President and CEO of Boccieri Golf. "The popularity of the original Heavy Putter sparked an industry wide dialogue on how weight should best be distributed in a golf club to maximize performance. We're now proving that putters are not the only clubs to benefit from added weight in the right places."

In addition to the LITE-WEIGHT Series, Boccieri Golf will also introduce new MID-WEIGHT and HEAVY-WEIGHT model putters at the Show. Available in a black PVD, with select styles showcasing a silver satin finish, all models feature the company's innovative system of added weight within the head and grip. This causes the body to engage its larger muscles for a consistent swing path, uniform pace, precise distance and directional control, as well as tightening end-over-end golf ball roll.

The new Heavy Putter models are:

LITE-WEIGHT Series (Total weight: 600 grams; head/back weight: 375/65 grams)

• Q2-L - Classic toe-droop blade with a plumber's neck hosel
• L3-L - Mid-sized mallet with a heel bent shaft
• M4-L - Traditional flanged blade with heel shaft and long hosel
• N1-L - Bullseye style blade

MID-WEIGHT Series (Total weight: 750 grams; head/back weight: 400/200 grams)

• Q2-M - Classic toe-droop blade with a plumber's neck hosel
• D1/D3-M - Full-sized, face balanced mallet with high MOI available in a center shaft (D1) or a heel-mounted, double bend shaft (D3)
• P3-M - Face balanced mid-mallet with a double bend heel-mounted shaft and square shaped head

HEAVY-WEIGHT Series (Total weight: 900 grams; head/back weight: 465/250 grams)

• Q2-H - Classic toe-droop blade with a plumber's neck hosel (only in black PVD finish)
• L3-L - Mid-sized mallet with a heel bent shaft (only in black PVD finish)

About Boccieri Golf

The company's popular Heavy Putter is carried in all 50 states and more than 35 overseas markets. It is found in many of the finest off-course shops and most prestigious golf courses, country clubs and resorts worldwide and since its 2005 introduction, has captured victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours.

The Heavy Putter remains the first and only putter that can automatically improve the consistency of the putting stroke. Original, Matte and Deep Face Series models - which spawned the global army of Heavy Putter true believers - will also be on display at the PGA Merchandise Show.

Contact: 888.PUTTER.4, info@heavyputter.com, www.heavyputter.com, www.boccierigolf.com.

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