News

Boccieri Golf Sales Surge with Increased Retailer, Consumer Demand for Heavy Putter Belly and Long Models

(SCOTTSDALE, AZ) – Boccieri Golf reports sales of belly and long-shafted versions of its Tour-proven Heavy Putter have surged and accounted for 40 percent of revenue the past two months, thanks to the company’s ability to quickly and easily convert any of its award-winning models to a custom length.

Given its unique position, Boccieri Golf has been the only major OEM properly equipped to fulfill all orders from green grass and off-course shops. This is driven by the fact that each Heavy Putter already features the extra head weight that is necessary in belly and long-shafted putters.

“What started with PGA Tour stars has become the dominant trend in the putter category and we’ve been a go-to source as others have scrambled to fulfill retail orders,” says Stephen Boccieri, President and CEO of Boccieri Golf. “Beyond industry-best turnaround time, we have many head styles and finishes to choose from, unlike other brands with limited options in longer lengths.”

To better suit inquiries from all market segments, Boccieri Golf has added a section to its website for players looking to purchase longer putter models at www.boccierigolf.com/fitting/belly-putter/. This includes information on key elements such as properly measuring for length and the various blade and mallet options.

Standard length Heavy Putter models include a counterweight under the grip. This back-weight is modified in belly and long putters to accommodate the increased mass of a ski-pole shaft and 21 inch or two piece grips. Adjusted to suit the Heavy, Mid or Lite series, the specifically-placed weight engages the body’s larger muscles for a consistent swing path, uniform pace and precise distance and directional control.

Heavy Putter heads for custom length putters are available in LITE-WEIGHT, MID-WEIGHT and HEAVY-WEIGHT options. The different weighting schemes are:
  • LITE-WEIGHT Series: 375 grams
  • MID-WEIGHT Series: 400 grams
  • HEAVY-WEIGHT Series: 465 grams
Custom Options will be made available at the new Boccieri Golf Research and Performance Center in Scottsdale, AZ to better dial in on the correct lengths and balance point necessary to optimize belly or long putters.

For more information please visitwww.boccierigolf.com or call 888.788.8374.

About Boccieri Golf

The TOUR-proven Heavy Putter was launched in 2005 and has played a key role in victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours. Boccieri Golf products have expanded to include the Control Series, consisting of drivers, fairway woods, hybrids and irons featuring the latest advances in counter-weighted technology. All are unique due to back weighting in the butt-end of the shaft which produces a higher balance point to promote a smoother swing. Boccieri Golf products are now carried by the finest off-course shops and most prestigious golf courses, country clubs and resorts in all 50 states and more than 35 overseas markets.

Earlier this year, the company’s full-swing line of “Control Series” clubs was unveiled to critical acclaim. This included being honored as the “Most Surprising New Clubs” from the 2011 PGA Show by GOLF Magazine.

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