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Boccieri Golf Celebrates Control Series Product Launch With Demo Day Events At Boston-Area Golf Town Locations

(RIDGEFIELD, CT) - Boccieri Golf announces its full line of highly acclaimed, counterweighted Control Series clubs are available for Demo Day testing at Boston-area Golf Town retailers from July 13 - July 17, with product giveaways at each in-store event.

Consumers will test Control Series drivers, fairway woods, hybrids and irons against offerings from other leading manufacturers and view results on launch monitors. Participants will enjoy incentives, such as:

• Every customer who tries a Boccieri Golf product will receive a free two-ball sleeve of Bridgestone golf balls

• Participants in the long drive contests will be entered into a sweepstakes to win a full set of Boccieri Golf clubs and staff bag (retail value $2199)

• Purchasers of a Heavy Driver or set of Heavy Irons will receive a free Heavy Wood, Heavy Hybrid or two Heavy Wedges

Inventor of the Control Series and the Tour-proven Heavy Putter, Stephen Boccieri, will be live in store to greet customers and explain the unique performance benefits of his celebrated new line, which GOLF Magazine proclaimed the "Most Surprising New Clubs" at the 2011 PGA Show.

"We know our new line of counterweighted clubs are the top-performing on the market and look forward to Boston-area players experiencing it for themselves," says Boccieri. "Extensive research and testing confirms our weighting technology improves tempo and stability, ensuring the sweet spot is delivered consistently to the ball and resulting in superior distance and accuracy."

The Demo Day Series will follow the schedule below:

Wednesday, July 13 45 Highland Avenue, Seekonk 11 a.m. - 4 p.m.
Thursday, July 14 75 Stockwell Drive, Avon 11 a.m. - 4 p.m.
Friday, July 15 40 Walkers Brook Drive, Reading 11 a.m. - 4 p.m.
Saturday, July 16 615 Arsenal Street, Watertown 11 a.m. - 4 p.m.
Sunday, July 17 251 A Hartford Avenue, Bellingham 11 a.m. - 4 p.m.

Each of the new clubs is strategically engineered with a 50-gram backweight in the butt-end of the shaft, which improves body mechanics affecting the swing's plane, tempo, transition, impact and balance. Designed to be played as a full-set, each club shares a matching shaft profile to maintain dependable performance throughout.

In addition to the company's "full swing" products, its Tour-proven Heavy Putter Bronze and Tour Series collections will also be available at Golf Town. All Tour and Bronze Series putters are part of the popular MID-WEIGHT family, which independent testing indicates is preferred by 7 out of 10 golfers over the putters currently in their bags. Each incorporates Boccieri Golf's unprecedented application of a heavier mass head and counter-balanced weight in the grip end of the shaft. This automatically engages the body's larger, more stable muscles to promote greater stability, consistency and control.

About Golf Town
Since its founding in 1999, Golf Town has grown to become a leading North American destination for everything golf. With stores all across Greater Boston, it has everything you need to play your very best. Golf Town stores are sanctuaries where golf devotees come to try, buy, learn about and improve their game. With big box stores averaging 18,000 square feet, they carry an unprecedented selection of all the top brand names in golf, at the best prices. Whatever you are looking for - from clubs, bags and balls, to footwear, apparel, accessories and gifts - Golf Town is a veritable golfer's paradise.


For more information please visit www.golftown.com.

About Boccieri Golf
The TOUR-proven Heavy Putter was launched in 2005 and has played a key role in victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours. Boccieri Golf products have expanded to include the Control Series, consisting of drivers, fairway woods, hybrids and irons featuring the latest advances in counter-weighted technology. All are unique due to back weighting in the butt-end of the shaft which produces a higher balance point to promote a smoother swing. Boccieri Golf products are now carried by the finest off-course shops and most prestigious golf courses, country clubs and resorts in all 50 states and more than 35 overseas markets.


For more information please visit www.boccierigolf.com or call 888.788.8374.

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