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Boccieri Golf Names Brand Fusion International LTD As Distributor For United Kingdom

(RIDGEFIELD, CT) - Boccieri Golf announces that Brand Fusion International LTD has been named its official distributor in the United Kingdom and will carry the brand's award-winning Heavy Putter and Heavy Wedge lines, as well as its new "Control Series" of counter-weighted drivers, fairway woods, hybrids and irons.

As the company's newest partner in Europe, Brand Fusion International LTD will utilize its longstanding relationships to grow sales for Boccieri Golf's products in the off-course and green-grass markets. Based outside London, the firm represents numerous top international golf brands.

"Our products have always done well in Europe and we're very excited to introduce golfers in the UK to the new line of full swing clubs with counter-weighted technology," says Stephen Boccieri, President and CEO of Boccieri Golf. "Working with one of the region's most well-respected distributors will help extend the number of players familiar with our innovative products."

With this agreement, Boccieri Golf's popular, game-improving lines are now readily available in more than 35 markets worldwide.

"Success of the Heavy Putter has certainly established a strong platform for additional growth of the Boccieri Golf brand across the United Kingdom," says Nigel Freemantle, President of Brand Fusion International LTD. "With the new driver, fairway wood, hybrid and iron offerings, the company is poised to make a big move in capturing additional player loyalty."

Each of the new clubs is strategically engineered with a 50-gram backweight in the butt-end of the shaft to improve tempo and stability. This ensures the sweet spot is delivered consistently to the ball for optimal distance and accuracy. Designed to be played as a full-set, all of the clubs share a matching shaft profile to maintain dependable performance throughout.

Offerings in Boccieri Golf's ground-breaking new line include:

• Heavy Driver: Featuring a 460cc titanium head and incorporating revolutionary "Dimple Face Technology," the Heavy Driver was developed to maximize the coefficient of restitution (COR) without decreasing durability. This allows better weight distribution throughout the head, which has slightly more mass than traditional offerings to maximize distance. The driver is available in 9 and 10 degree options with a variety of flexes in a premium Aldila NVS shaft.

• Heavy Wood and Heavy Hybrid: Constructed of 17-4 stainless steel with a special face insert made of 455 steel, the Heavy Woods will be available in 15 and 19 degree options, and the Heavy Hybrid in 20 degrees.

• Heavy Irons: Designed to improve overall consistency, the Heavy Irons have a head weight of approximately eight grams more than conventional irons. This combines with the counter-weight to raise the balance point for unparalleled control. The new collection is one quarter inch shorter than irons from other leading manufacturers, promoting smoother transition and consistent contact for superior accuracy and lower scores.

Staying loyal to its origins as a putter manufacturer, Boccieri Golf continues to bring innovation to the green with the new Heavy Putter Bronze and Tour Series collections, both part of its MID-WEIGHT family (750 total grams). The Bronze Series features four of the company's most popular models in a distinctive black-nickel finish and the Tour line is a premium CNC milled offering available in a traditional "toe droop" offset blade (Q2-MT) and the all new R3-MT, a half-mallet.

Introduced in 2010, the Heavy Wedge is now offered with "conforming" grooves. With a head mass only slightly heavier than a conventional wedge, the added weight 65 gram counter-weight raising the club's balance point nearly 40 percent, promoting distance control, tighter shot dispersion, and unparalleled feel. Available in a variety of loft and bounce options.

About Boccieri Golf
The TOUR-proven Heavy Putter was launched in 2005 and has played a key role in victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours.

Boccieri Golf products are now carried by the finest off-course shops and most prestigious golf courses, country clubs and resorts in all 50 states and more than 35 overseas markets.

The Heavy Putter remains the first and only putter that can automatically improve the consistency of the putting stroke. Its unique design engages the body's larger, more stable muscles to promote greater stroke stability, swing path consistency, uniform pace and precise control of distance and direction.


Contact: 888.PUTTER.4, info@heavyputter.com, www.heavyputter.com, www.boccierigolf.com, www.theheavywedge.com.

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