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Insider Interview: Heavy Putter

| Putterzone.com |

The Heavy Putter is back, and it's sleeker and slimmer than ever. When the first Heavy Putters were introduced by Boccieri Golf more than four years ago, they turned heads with their unconventional looks and opened minds with their unique weighting properties. The secret to the Heavy Putter's success isn't just the heavier putter head, but also a counterweight in the shaft that raises the balance point and quiets the wrists.

After really pushing the design envelope with its Heavy Putter Deep Face Series putters last year, Boccieri Golf unveiled a new concept heading into this year-the lighter and more traditional-looking Heavy Putter MID-WEIGHT Series. The Heavy Putter MID-WEIGHT K4 model recently received high marks from PutterZone.com for its classy good looks and compelling weighting system. PutterZone.com recently caught up with Heavy Putter inventor Stephen Boccieri to get the scoop on the new Heavy Putter MID-WEIGHT Series. Following is our exclusive interview:

What was the inspiration behind the new MID-WEIGHT Series?
This is a simple one! For the past few years, consumers have been asking for a lighter Heavy Putter. We were told that the original Heavy Putter was just too quantum a leap in weight for a golfer to adapt to-even though our early research indicated that the heavier weight was clearly a benefit to the golfer's biomechanics and that it would produce a more consistent stroke. The overwhelming evidence was not enough to convince most golfers. So we decided to embark on another research study that would redefine the Heavy Putter category.

How do they compare and contrast to earlier Heavy Putter models, and how have they been received so far?
The concept is basically the same: increased weight in the head of the putter with a counterweight in the grip end of the shaft. The difference is that we lightened the head to 400 grams from 465 to 475 grams and we reduced the counterweight to 200 grams from 250 grams. This produced a putter with a total weight of 750 gram versus the original weight of 900 grams. The total weight is the key to improved consistency of the stroke, and the higher balance point produced by the counterweight reduces the activity of the hands and wrists.

The testing we did that lead us to our 2009 advertising campaign indicated that seven out of 10 golfers preferred the new MID-WEIGHT to the putter in their own bag. So far, early retail results are indicating a four-times inventory turn, which is way beyond expectations. Most retailers are satisfied with a two-times turn of inventory in the putter category.

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