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THE HEAVY REVOLUTION

Boccieri Golf started life as the "Heavy Putter" company a decade or more ago but has since spread its wings into other parts of the golf bag. Last year, head honcho Steve Boccieri -- whose scientific acumen is matched by a ceaseless, infectious enthusiasm brought lighter-weight Heavy Putters into the mix alongside what's become a very successful line of Heavy Wedges. You know where that was leading: For 2011, he's rolled out a line of Heavy irons, hybrids, fairway metals and even a driver that's 8 grams heavier than most mainstream clubs and flies in the face of today's trend toward the "lighter is faster and farther" model. "We converted a lot of people at Demo Day." Boccieri told Fairways + Greens. Carry that weight!

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