The Super Bowl of Golf Goodies


Just as thousands of football fans descended on The Big Easy to watch and enjoy the Ravens vs. Niners version of the Harbaugh family feud, the golf industry recently had its annual conclave in Orlando to showcase its latest and greatest. Even better, the power stayed on the whole time!

We roamed the many aisles at the Orlando Convention Center, here's the cool stuff we found:

Tom Morris Golf-Lifestyle Apparel 
The Tom Morris brand was established in 1848, when the legendary club maker, instructor and architect presided over the most significant period in the development of golf as a sport. Launching for Autumn/Winter 2013, the Tom Morris golf-lifestyle collection features an array of richly crafted, finely detailed garments inspired by the heritage of Old Tom and his beloved Scotland. Standout pieces include tweed blazers, cable knit sweaters, modern cut trousers and several items featuring a tartan specifically designed for this brand and officially registered with The Scottish Register of Tartans.

Danish shoemaker ECCO is widely recognized for pioneering new trends in golf footwear. Whether we're talking about hybrid, Natural Motion, performance hybrid or classic hybrid, they've been the first to market each time. Now comes the brand's latest innovation - the limited-edition BIOM Zero. Positioned as “Minimalism Maximized,” this unique style is light as air (less than 10 ounces), brings players closer to the ground (zero heel drop) and provides exceptional comfort (Second Skin Lining). All that, plus the patented ECCO dynamic traction system, means the next round you walk will be a whole lot more pleasant. 
$190 |

JT Read & Co. Belts 
Some of the best looking, longest lasting cotton weave belts you will find, anywhere, this Made in the USA collection features premium fabrics, full grain leather and solid brass buckles. In addition to custom styles for clubs, resorts, outings, teams and others, the crowd favorite was no doubt the Roger design, showcasing a skull and crossbones in white set against a pink background - a fine design where prep and rebel meet. 
$68-$88 |

PGA Authentics by Fore!! Axel & Hudson 
An official partnership between the PGA of America and renowned designer Paul Nguyen, PGA Authentics helps any boy or girl style up and get ready for the course. Fun and sophisticated go hand-in-hand with these adorable, golf-inspired clothes that exude a dash of California cool. Standout pieces among the eco-friendly collection include a broad range of hats that have become Nguyen's signature designs. 
$30-$100 |

Aston Martin Gunmetal Wedge 
Given they're born from an official partnership with the legendary carmaker, it's no surprise this club collection is downright beautiful. Definitely suited for James Bond, the Gunmetal Wedge stands out for its sleek, gunmetal coating. Matching stunning looks with performance, each 52°, 56° and 60° club features a CNC milled face and comes stocked with a UST Mamiya shaft. 
£199.99 |

Mobile Warming Gear Heated Back Wrap 
From the company that extended your playing season with its heated golf outerwear comes a novel solution for loosening up a stiff back. Powered by a rechargeable, lithium ion battery, it boasts four heat settings that you control with the push of a button. Expect this innovation to quickly move beyond the golf category into other sports and therapeutic arenas. 
$99.99 | (Autumn 2013 launch)

Amimono Elephant Headcover 
This unique headcover is as much a work of art as a protector of golf clubs. Way beyond other themed products typical of this category, the Amimono Elephant is hand stitched from high-quality materials to ensure durability. Like the more than 50 other styles the company offers - including dogs, cats, jungle animals, sea creatures and more - it will certainly set you apart from the crowd. 
$50 |

The latest addition to the popular Zarma FLYtee line, the PRO model features a soft, shock absorbing tip and is infused with Kevlar material that dramatically increases durability, making it nearly indestructible. Like its predecessors, the FLYtee PRO is designed with a six-pronged head and shallow cup that reduces friction, promoting increased distance and accuracy. Beyond performance advantages, the FLYtee family is designed to help facilities dramatically improve course operations, appearance and profitability by reducing tee consumption, decreasing tee litter and lowering purchasing expenses. 
$5.99 |

Sunice Albany Jacket 
Created to set a new standard in waterproof outerwear, the Albany Jacket combines a GORE-TEX® performance shell with a bevy of performance features, resulting in a stylish, wearable and supremely functional garment. Built with the player in mind, it offers an X-Static® thermodynamic lining, ergonomically designed stretch GORE-TEX® shoulder inserts, the Pro-Trimâ„¢ cinching system and lycra cuffs. Weighing in slightly more than one pound, it will keep you comfortable and protected in even the toughest conditions. 
$400 |

G/FORE Pine Golf Glove 
A distinctive hue that seems made to be worn this April in Augusta, the new Pine colorway is the latest step G/FORE is taking to add color to your game. Created by world-renowned fashion designer and avid golfer Mossimo Giannulli, this style - and its many finely-tailored brethren - are crafted from premium AA Cabretta leather that's precision cut and embroidered with patch detailing. This ensures levels of quality and fit that have earned rave reviews from elite players like Ricky Barnes, Robert Rock, Alex Cejka, Shingo Katayama and Tommy Armour III. 
$35 |

The Secret Grip 
A patented technological breakthrough, the Secret Grip is a partnership between Jack Nicklaus and Boccieri Golf, maker of maker of award-wining equipment such as the Heavy Putter. It allows players to easily back-weight clubs as Nicklaus did throughout his legendary career. Designed to be installed quickly and affordably on every manufacturer's clubs, its heavier weight raises the balance point, promoting consistent contact, greater control and more distance. This is achieved via a tungsten weight in the butt-end, combined with a compound 40-percent heavier than is typically used in standard grips. 
$16.99 |

Adams Golf SUPER S Driver 
The first driver featuring Adams' award-winning, Velocity Slot Technology, the SUPER S is one of the most aerodynamic, long, straight and forgiving drivers on the market. The SUPER S also features new dimensions of adjustability. Easily switched from 9.5 degrees to 11.5 degrees of loft, it's a club that allows one driver to satisfy the needs of many golfers, and adapt to the changes of their game over time, thus making it extremely easy to fit. 
$349.99 |

LPGA International Crown 
Throughout PGA Show week, arguably no announcement drew a larger, more rapt crowd than the LPGA's press conference introducing the biennial team competition. Commencing in 2014 at Caves Valley Golf Club outside Baltimore, it will feature four days of team matches among the eight countries that can field teams of four players with the highest Rolex world rankings. This unique format gives players the opportunity to compete with their countrywomen, and allows America's best to tee it up against the exceptionally strong contingents from countries like Korea, Japan, Taiwan and Spain.

The Golf Swing Shirt 
While definitely one of the strangest devices on display at the PGA Merchandise Show, The Golf Swing Shirt might turn out to be one of the most effective. To use this patented training aid - which is endorsed by Padraig Harrington - golfers simply place both arms into a specially designed shirt with a single sleeve. Modeled after the principles of Ben Hogan's "Five Lessons,” this squeezes the arms together and teaches golfers to keep their body parts synchronized and connected during the swing. Seemingly, the only question is whether or not you're man enough to show up at the range wearing one. 
$49.95-$59.95 |

BLUNT Golf G2 Umbrella 
Like all Blunt Umbrellas, the new G2 model features patented BLUNT Tips that form an integral part of its unique Radial Tensioning System (RTS). This system re-directs, transfers and distributes the effort used in opening the umbrella throughout its entire canopy surface. Translation - this is the coolest, most durable and truly indispensable umbrella ever created, meaning you and your clubs will stay dry and protected from the elements even if a monsoon sweeps you off the back nine. 
$129 |

KANGOL Golf by Samuel L. Jackson 
New for Spring 2013, the iconic headwear brand has partnered with golf fanatic and genuine badass Samuel L. Jackson. To bring about this awesome collaboration, the long-time Kangol devotee worked closely with the company's design team to select each of the heritage shapes and fabrics within the collection. Highlight styles include the Lahinch and Spey, names taken from famous courses in the British Isles. While respecting tradition, KANGOL Golf by Samuel L. Jackson also incorporates modern performance treatments, such as liquid-repellent ion-mask technology. 
$50-$90 |

Salty Grips 
Inspired by fly fishing rods and designed to maximize touch and feel on the greens, Salty Grips are a sustainable, eco-friendly alternative to rubber putter grips. Great looking and durable, they feature natural cork harvested from sustainable forests in Portugal. Hand-crafted there and finished in Richmond, VA, Salty Grips weigh just 45 grams, making them the lightest oversize grips on the market. 
$30 |

Dunning Golf 
New introductions from the master of technical golf apparel are always much anticipated, and Ralph Dunning has not disappointed with his Spring 2013 collection. Standout pieces include the Stretch Jersey Polo with its progressive, gradient color pattern, and the Stretch Pique Polo which boasts a clean, simple aesthetic that clearly connects with the game's classic heritage. While the looks are bang on, men will truly appreciate the premium performance fabrics that go a long way toward making any player feel his best in all conditions. 
$95-$105 |

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